The U.S. Secret Service released a new recruitment ad on Super Bowl Sunday, which played for attendees watching the game at the Caesars Superdome in New Orleans, Louisiana.
The new ad shows several highlights of the United States’s history, including times in which the agency stepped in to protect the nation, such as former President Ronald Reagan’s assassination attempt and the Sept. 11 terrorist attacks. The narrator of the ad states how the U.S. has “always stepped forward in time of need,” and that the agency’s agents have sought to “keep this idea alive.”
“Protectors are born, they’re not made,” the narrator said. “America’s Secret Service protecting this Super Bowl is asking a few more to step forward.”
If you weren’t able to attend tonight’s big game, you missed a jumbotron highlight!
For 160 years, our agency has been a witness to history; and since 1901 we’ve protected the most important people and events, including #SuperBowlLIXhttps://t.co/BxpOgr5wut pic.twitter.com/SVLwiis4fE
— U.S. Secret Service (@SecretService) February 9, 2025
In addition to playing at the Caesars Superdome for viewers of the game, the ad was released on X. The Superdome has a maximum seating capacity of 83,000 people.
President Donald Trump, who became the first sitting president to attend the Super Bowl this year, also shared the ad on X. The assassination attempt on Trump is also featured in the ad, which shows the photo of him raising his fist in the air as he is surrounded by Secret Service agents.
🚨 President Trump makes history by becoming the first sitting U.S. President to attend a Super Bowl pic.twitter.com/r3up7JWdXl
— Rapid Response 47 (@RapidResponse47) February 9, 2025
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
The ad was directed by Michael Bay, perhaps best known for directing the first five live-action Transformers movies. Bay also directed 13 Hours: The Secret Soldiers of Benghazi, which is based on the Benghazi attacks that occurred on Sept. 11, 2012.
Following the 2024 election, in which Trump won both the Electoral College and the popular vote, the U.S. Army announced it had a 15-year high in recruitment during the month of December, getting a total of 10,726 recruitments. Defense Secretary Pete Hegseth and Sen. Tom Cotton (R-AR) have both credited the “Trump effect” to this boost, with Hegseth also citing a desire by volunteers to protect their nation’s homeland.
